You are HERE. You have a product or a service. It’s good. Lots of people would buy it or benefit from it, if only they knew about it.
The customers are THERE. Out there, somewhere. They are interested in finding innovative new goods and services, but they don’t always know where to look or whom to trust.
Between you sits a brick wall. It could be the retailer who doesn’t have any clue who his customers are, nor much inclination to work with you. It could be the distributor who only does things one way and doesn’t want to work with smaller companies. It could be the advertising media who either have no data about who specifically is getting their ads (radio, broadcast TV) or won’t share it (newspapers, cable TV). It could be a budget that is woefully inadequate. It could be technology itself.
You need to find strategies for breaking through that brick wall and reaching those customers. And that is precisely what we do.