1. Honest Tea Packaging Study
We teamed up with the Natural Marketing Institute to conduct a study about consumer attitudes towards plastic bottles. We put an online survey in the field that reached thousands of customers, and created a detailed report that helped Honest Tea decide to keep glass bottles in certain natural foods stores, but proceed with their PET plastic bottles elsewhere.
2. TummyZen Marketplace Survey
We helped the team at TummyZen to implement a market research study that helped to define their marketplace better, and allowed them to test some new copy, packaging and positioning concepts. Because they didn’t have a customer list of their own, we created a partnership with a retailer in Southern California.
3. Live Focus Group
We conducted a confidential online survey to screen potential candidates for a focus group that took place at Natural Products Expo West in 2014, and then conducted the group on stage in front of a live audience!