Market Research

 1.  Honest Tea Packaging Study

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We teamed up with the Natural Marketing Institute to conduct a study about consumer attitudes towards plastic bottles.  We put an online survey in the field that reached thousands of customers, and created a detailed report that helped Honest Tea decide to keep glass bottles in certain natural foods stores, but proceed with their PET plastic bottles elsewhere.

2.  TummyZen Marketplace Survey

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We helped the team at TummyZen to implement a market research study that helped to define their marketplace better, and allowed them to test some new copy, packaging and positioning concepts.  Because they didn’t have a customer list of their own, we created a partnership with a retailer in Southern California.

3.  Live Focus Group

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We conducted a confidential online survey to screen potential candidates for a focus group that took place at Natural Products Expo West in 2014, and then conducted the group on stage in front of a live audience!